Salesforce implementations have the power to revolutionize businesses, streamlining processes, deepening customer relationships, and unlocking smarter decision-making. After more than two decades of guiding Salesforce projects, one of my most rewarding memories remains the moment a VP, seeing their new Salesforce tool for the first time, could only respond with a genuine, astonished, “Wow.” Unfortunately,...Read More

Complexity. It is a word that people believe is synonymous with business these days. And I understand why. A company may start with a simple idea, and as it succeeds and expands, new processes, actions, efforts (the cogs that make the business operate) grow, and the speed at which this occurs can add complexity, whether...Read More