So, I did not attend Dreamforce this year (Rebe was on site for Team Simplicity+), but I did catch the keynotes and sessions on Dreamforce+. Like every Dreamforce before it, the 2025 edition brought a mix of excitement, innovation, and confusion. Some moments had people buzzing for the right reasons, others were socially shocking and...Read More

We humans love to plan. Right from a young age, we develop our planning skills through family calendars and daily checklists before we ever step into kindergarten where planning becomes foundational to our day to day lives.And we are always planning once done school – our careers, our weekends, and onto buying houses, marriage, retirement...Read More

Salesforce implementations have the power to revolutionize businesses, streamlining processes, deepening customer relationships, and unlocking smarter decision-making. After more than two decades of guiding Salesforce projects, one of my most rewarding memories remains the moment a VP, seeing their new Salesforce tool for the first time, could only respond with a genuine, astonished, “Wow.” Unfortunately,...Read More

Salesforce Connections has long been a cornerstone event for professionals and enthusiasts in the Salesforce ecosystem. Originally known for its deep dive into Marketing Cloud, the conference has evolved since 2007 from a total focus on Marketing Cloud (then known as Exact Target), to encompass multiple Salesforce solutions. This year, Connections 2024, held at McCormick...Read More

Complexity. It is a word that people believe is synonymous with business these days. And I understand why. A company may start with a simple idea, and as it succeeds and expands, new processes, actions, efforts (the cogs that make the business operate) grow, and the speed at which this occurs can add complexity, whether...Read More